Yakult Korea’s aseptic beverage launched in Ecolean

Yakult Hyfresh RTD soup

Yakult launches its offset hygienic food and drinkable products on the Korean marketplace in Ecolean Air Hygienic lightweight packages. The start two launches match health-oriented products with user-friendly and unique packaging, elevating the Korean consumers' experiences. "The Ecolean package is the perfect fit for u.s., since information technology is lightweight and flexible, yet extremely durable. We have already seen a huge interest from consumers," says Jeonghyeon Hong, marketing manager, Yakult Korea.

Yakult is a well-established global food and beverage manufacturer, and the first beverage on the Korean market for ambient distribution, marks a move into the hygienic segment with new opportunities to follow. Hyfresh ready-to-potable tea launched in Ecolean Air Aseptic 125ml bundle, is developed with Pyunkang medical constitute and Hyfresh prepare-to-potable vegetable soup, in Ecolean Air Hygienic 200ml, is a nutritious vegetable-based flossy soup.

"This also marks Ecolean's outset launch in Korea and nosotros are looking forwards to showing consumers the benefits of our lightweight packages – being microwaveable and piece of cake to apply. Make owners using lightweight packaging are non only reporting cost savings but as well an improved environmental profile and brand image amidst other advantages", says Johnny Sajland, global sales director, Ecolean. "This will be a smashing match, with both the Yakult products' added-value offer and with consumer's everyday lives."

Yakult puts one trillion packages on the marketplace each year and has loftier standards when partnering with packaging suppliers

"Nosotros are developing food and beverage products responding to wellness concerns in typical modern lives. Marking the launch of our wellness-oriented ready-to-drink tea, we are addressing the need for self-care. The aforementioned tin exist said most our launch of Hyfresh vegetable soup, bringing an end to wellness concerns derived from vegetable-poor diets," says Jeonghyeon Hong, marketing manager, Yakult Korea. "This is so of import to us, to be able to make a difference in the consumer's everyday life and we feel that with Ecolean that promise is strengthened."

Yakult'southward products in Ecolean packages volition exist offered through the widely popular concept of Yakult sales ladies, offering cool drinks door-to-door and on the streets, no matter the consumer's destination. At that place are over 12,000 Yakult sales ladies in Korea and 80,000 worldwide. The products will also be bachelor through e-commerce. Filling is performed by Vilac, a Yakult-owned company with several brands within the food and drinkable segment, every bit a co-packer. Both products are available since November 2019, and volition be followed by boosted launches during 2020.

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Source: https://packagingsouthasia.com/packaging-production/yakult-koreas-aseptic-beverage-launched-in-ecolean/

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